Many friends ask me, is e-commerce really difficult or not? I think the online payment platforms complicated. Can I do it well.
Yes I generally answer, very simple. Just like everyone is an enterprise product sales manager, everyone can do e-commerce, which is an industry with a very low threshold. In our daily study and life, we can often hear friends and relatives around us complain about some e-commerce apps, but they rarely see students putting forward some ideas for solving some product problems such as online social networking, games, and videos.
Why does this happen? Everyone lives in a business transaction environment. We can shop in supermarkets, shop in shopping malls, and find corresponding e-commerce models online. We shop on Tmall and JD, and order food on Meituan. Almost 90% of readers spend their money on the Internet.
Everyone is very familiar and sensitive to the transaction process and user experience. What is at the heart of the e-commerce product manager competition? Not the standard file, not the collaboration with the development, but the transaction process, the user experience is professional. From small to large, we are all in a transaction environment. It can be said that for most people, the transaction process is deeply imprinted in everyone's inertia. For everyone, there is a threshold that may only be the supply chain.
Whether it is e-commerce or new retail, the easiest and fastest way to understand business logic and business model is to find the target offline. Understand online business logic by comparing offline consumption scenarios.
First, the connection between shopping malls and Taobao
We have all visited shopping malls such as Mixc City, Intime City, Wanda Plaza, etc., and we also kept swiping on Taobao. But have you ever thought that these two things are actually the same thing? If you think about it from another angle, you will find that Taobao and these shopping malls are actually very similar. If we use this kind of thinking to make online e-commerce products, we will find a bright future.
Let's review Intime City first:
We can walk into Intime City and start time to hang out.
After shopping for a while, I saw a suitable store product or merchandise. Can go to the store.
Buy in-store and check out the guide for related items.
We walked out of the store without finding something we were happy with, and continued to wander around until we came across a store we were happy with.
When I encounter a product that I am satisfied with, I go to the cashier to check out, and I can continue shopping when I leave our store.
So come back from the bike, meet the right purchase, and continue to stroll when you meet the unsuitable.
Just outside the mall.
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